James Omokwe, the Director of Ajoche, a drama series airing on African Magic, said the MultiChoice Talent Factory Academy (MFTA) Project, an initiative powered by MultiChoice has the potential to help the African Movie Industry attain a world-class status.
At an interview in Lagos, Omokwe said the MFTA, which is a fully funded year long training programme for young people desirous of making careers in the film and television industry, will create a new generation of professionals with skills to boost local content production.
He said “I believe strongly in capacity building and for MultiChoice to take on the Talent Factory Academy initiative to educate and train professionals, that will bring value to the industry, it is a great step in the right direction and I must commend MultiChoice for it”.
Omokwe added that the initiative is a continuation of MultiChoice’s efforts to ensure that African movie makers and television professionals are skilled and able to create jobs. He noted that the “industry needs to invest in infrastructure and systems that will allow it grow organically and authentically”.
During the interview, the director revealed that “for African film, a major challenge is a structured and systematic distribution channel that appeals to the African Market” He said “for example, we need affordable cinema chains that cater to everyday Nigerians and other African countries”.
Omokwe emphasised that MultiChoice gave him the opportunity to establish himself as a serious producer, director and executive producer. He pointed out that the investment the Pay TV company is making toward entertainment is what is required for the industry to take a giant leap in Africa.