Uber Eats, an online food delivery platform launched by Uber in 2014 and based in San Francisco, California, is celebrating one year since its debut in Kenya.
Since its launch in Kenya in 2018, Uber Eats has increased its local restaurant selection seven-fold since launch, expanding to more than 420 Kenyan eateries on the app. This includes favourites like Maritas Bhajia, Crispy Bites Cafe, Mama Rocks, McFrys and Nyama Mama, a Kenyan home-style restaurant who delivered for the first time using the Uber Eats app.
“We’re working hard to increase selection, speed, convenience, reliability and affordability across the platform,” said Nic Robertson, General Manager for Uber Eats Middle East and Africa.
“Our technology and logistics expertise has transformed the way people eat – making food for all occasions, in any location available at the push of a button. Uber Eats offers the lowest delivery fee in Nairobi and we have continued to delight customers with offers such as our DEALicious meal promos through the app,” he continued.
While Uber Eats is a global business supporting more than 220,000 restaurants in more than 500 cities across the world, their recipe for success is built on catering to the local taste of the cities they operate in.
In Nairobi, Kenya’s capital, Uber Eats has catered to food needs both big and small, including a single, banquet-style order of over 280 items. Customers have clearly taken advantage of app features such as no minimum basket size, with one customer ordering a single sachet of ketchup delivered to their home.
“As restaurant options have increased, it’s clear tastes have no borders. Top items ordered by Nairobians include chicken, chips, Bhaji’s, hamburgers and everyone’s favourite, Build Your Own Noodles. Friday lunch and Sunday dinner have proved the most popular times for Nairobians to order over the past year,” Uber Eats said in a statement marking its anniversary.
“The app gives restaurants the opportunity to get real-time feedback from their customers on their service experience and favourite dishes. The learnings we have gathered around kitchen structures will also assist restaurants in making the most of their assets to drive new revenues,” explained Robertson.
Uber Eats is also providing local residents with a flexible way to earn an income. Nairobi’s very own Boaz, was the very first local delivery-partner to join the app.
“Uber Eats has really opened up so many economic opportunities for me, so much so, that I even quit my full-time job last year October to become a full-time delivery-partner. I earn more delivering for Uber Eats than I did at my day job,” Boaz commented.
“Uber Eats is helping the restaurant industry grow and innovate, making our communities more economically vibrant places to do business,” said the firm, adding that “One year on, Uber Eats continues to build technology that makes life easier for consumers, restaurant partners, and delivery-partners.