Marriott International, the world’s leading hotel company, has this week reinforced its commitment to Egypt with the launch of Tahseen, a unique hospitality training program developed in response to a growing need for talent within the industry.
Created in partnership with Helwan University, a recognized learning institution and the Professional Development Foundation (PDF), the program is focused on fast-tracking the next generation of hospitality leaders from Egypt by providing them with firsthand experience and a springboard to launch successful careers in the industry.
Tahseen, is a program that falls under Marriott International’s new Sustainability and Social Impact Platform, Serve 360: Doing Good in Every Direction, which guides how the company makes a positive and sustainable impact wherever it does business.
The company this week unveiled the program at a signing ceremony graced by Egypt’s Minister of Higher Education and Scientific Research, Khalid Atef Abdul Ghaffar.
Also present at the occasion was Mariott International President and Chief Executive Officer, Arne Sorenson, who was on a three-day visit to the country.
“Marriott International is a company that believes in putting people first and we are committed to giving our associates the world-class training and the opportunity to grow and reach their potential, both personally and professionally,” said Sorenson.
“Our vision is to develop future leaders, empowered with the knowledge, skills and opportunities to be successful within the hospitality industry, both regionally and globally. Building a sustainable and robust hospitality education program like Tahseen, that nurtures and builds national talent, is indeed key to our success,” he continued.
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. By 2020, the hotel giant expects to have 22 operating hotels with more than 8,600 rooms.
“Over the last four decades we have worked hard to consciously develop local talent and prepare them to become future leaders in hospitality,” said Alex Kyriakidis, the group’s President and Managing Director for the Middle East and Africa.
“Today we employ over 10,200 associates across our hotels in Egypt with 99% of them being local Egyptian nationals. Hospitality comes naturally to Egyptians. We, therefore, saw an opportunity and felt the need to play a more active role in the development of local talent in a formal and structured manner. We are delighted to partner with Helwan University and Professional Development Foundation, for what is truly a pioneering effort in imparting quality hospitality education in the country by opening doors of opportunity for the youth,” he added.
Tahseen, was first launched by Marriott International in Saudi Arabia in 2017 and received very encouraging results paving the way for a wider regional roll out.
Egypt is a strategic growth market for the company and was, therefore, an obvious priority. The company, together with Helwan University and PDF, has created a unique program that supports its commitment to further enhance tourism education in the country.
Tahseen, which is set to commence in September 2018, provides the technical training that complements the newly initiated “Hotel Management & Operations” Bachelor’s Degree program created through the joint efforts of the PDF and Helwan University.
“Given the focus our government has on promoting Travel and Tourism, we are confident we will be able to attract the right talent who have a passion for the industry and create fulfilling careers for them, building leaders of the future that we can all be very proud of,” said Prof. Maged Negm, President of Helwan University.
“I hope that together we will be able to make a valuable contribution in creating a successful and sustainable program that not only empowers our youth by increasing their employability but also enables them to make a smooth and seamless transition into the professional world,” said Mr. Mohamed Farouk Hafeez, Chairman of the Professional Development Foundation (PDF).