Marriott International, US-based diversified hospitality company, has announced three new deal signings across North and West Africa. The move reinforces the firm’s commitment to expanding its presence across the continent.
The signings highlight the Mariott International’s growth in Morocco and Ghana, while marking its debut in Liberia.
Marriott made the announcement at an affair dubbed Forum de l’Investissement Hotelier Africain, a gathering that unites North and West African countries that seeks to develop their economies and support hospitality investment.
The Forum connects business leaders from international and local markets – driving investment into tourism projects, infrastructure, entertainment and hotel development across the region.
“New and established markets across North and West Africa continue to present us with immense opportunities to further enhance and diversify our portfolio in the continent,” said Jerome Briet, Marriott International Chief Development Officer for the Middle East and Africa.
“The new deal signings further strengthen our robust development pipeline, which is a result of our long-established presence in Africa and the trust owners have in Marriott International and our compelling portfolio of diverse brands,” he added.
The three new hotel signings include the St. Regis Marrakech Resort in Morocco; the Residence Inn by Marriott Accra Kotoka Airport in Ghana; and Four Points by Sheraton Monrovia in Liberia.
Mariott International expects to make its debut in Liberia with the Four Points by Sheraton Monrovia. Anticipated to open in 2020, the hotel will be in the heart of Monrovia’s central business district and near key governmental and ministerial buildings, diplomatic facilities and the University of Liberia.
Marriott International is on track to expand its footprint in Africa to 200 hotels by the end of 2023. The hospitality group stated that the North and West Africa regions play a pivotal role in the company’s overall growth strategy for the continent.
In North Africa, Marriott International currently has 30 hotels and over 10,000 rooms in its portfolio. With a robust pipeline in place, the company expects to grow its hotel portfolio by 60% by the end of 2023.
In West Africa, the company expects to grow its current footprint by 75% with the addition of nine new hotels and more than 1,800 rooms by the end of 2023. Marriott International is currently operating 12 properties across Nigeria, Ghana, Mali and Guinea, and plans to enter Benin and Ivory Coast as a part of its development pipeline.