Protea Hotels Named South Africa’s Coolest Hotel Brand for 9th Consecutive Year

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Protea Hotels by Marriott has been named South Africa’s Coolest Hotel Brand for its 9th consecutive year, re-enforcing the brand’s deep understanding of a rapidly evolving market and its growing traction in South Africa.

Protea is the leading hospitality brand in Africa and it is one of the most widely recognized brands on the continent with over 80 hotels throughout South Africa and eight other African countries, including Zambia, Nigeria, Namibia, Ghana and Uganda amongst others.

It is part of the Marriott International group, which is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties under 30 leading brands spanning 131 countries and territories.

“Designed for the progressive yet pragmatic traveler seeking a high-quality travel experience, Protea Hotels by Marriott has been redefining and leading the evolution of travel in a highly competitive and dynamic market exceeding guest expectations consistently,” said Neal Jones, Chief Sales & Marketing Officer for the Middle East and Africa at Marriott International.

Protea was feted in the Sunday Times Generation Next Survey for 2019.

“We are delighted to be recognized for our efforts and win this coveted accolade for the ninth consecutive year, gaining the confidence of the next generation of travelers in a strategically important market. This award is a testament to the hard work and commitment of our teams,” Jones commented.

“Delivering a highly personalized experience that caters to the demands of a forever young demographic has been at the core of everything we do,” added Danny Bryer, Area Director for Sales & Marketing at Protea Hotels by Marriott.

“We know it is important to stay ahead of the game and we constantly challenge ourselves to go above and beyond. Being part of Marriott International’s global brand portfolio gives us access to global trends and best practices and allows us to translate these into unique locally relevant experiences. This helps us to connect with forward-thinking travelers including the next generation and build loyalty with them,” Bryer continued.

Now in its 13th year, Generation Next polls the opinions of 5,675 of South Africa’s youth in urban and peri-urban environments in six provinces. The lifestyle and consumer behavior questionnaire is boosted by a further 4,622 face-to-face interviews.

 

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