ICT

Imaging Tech Company, Canon EMEA Confirms Commitment to Drive Business in Kenya

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Canon Europe Middle East and Africa (EMEA), a global provider of imaging technologies and services, has confirmed its commitment to drive business in Kenya.

The firm’s President and CEO, Yuichi Ishizuka, visited Kenya as part of a regional tour of Africa. The visit reinforces Canon EMEA’s commitment to drive innovation in the region’s imaging industry, thereby adding value to the Kenyan market and the country’s economy.

Canon said in a statement that the company will continue to support its business partners and customers with the latest imaging technologies, products and services.

Africa is a fast-developing market for Canon, especially within the next decade as governments and business across the region seek to adopt digital innovations and technologies to drive social and economic growth.

Imaging technologies are an integral part of this digital transformation as they ensure quick seamless, efficient and cost-effective operations. They also drive the integration of emerging markets into the global economy and enhance their competitiveness.

Kenya in particular is a strong growth market for Canon in Africa and has a positive economic outlook. The country is a key market in the region with the World Bank projecting a Gross Domestic Product (GDP) growth of 5.8% in 2019.

Kenya falls within the Canon Central and North Africa (CCNA), a regional sales organization which was formed in 2016 as a strategic step to enhance Canon’s operations within Africa and strengthen its in-country presence.

“There are several growth opportunities for Canon in Africa and Kenya in particular, as we see it as a gateway to the African continent,” said Ishizuka.

“The country is on an upward trajectory and witnessing positive transformations that will establish it as a regional business hub,” he added.

In Kenya, Canon has consistently implemented new initiatives to promote the country’s print and imaging sector as well as support the creation of skilled jobs in the digital media industries, leading to the development of a vibrant and growing audio-visual industry.

One of the initiatives in this regard is a project known as the ‘Miraisha Sustainability Programme, which aims at building the capacity and skills of people in African countries. The program has already implemented several imaging workshops and seminars to support inspiring photographer and filmmakers by strengthening their knowledge of new innovations, and build their professional capacity so they can find suitable jobs in the industry.

The Programme falls under Canon’s corporate philosophy of `Kyosei,’ meaning ‘living and working together for the common good,’ which allows the company to continue its strong growth in the region with new business initiatives while also promoting impactful corporate social responsibility (CSR) activities.

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