Leading logistics company, DHL Express in Sub-Saharan Africa (SSA) has once again signed on as lead sponsor for the 2019 DHL eCommerce Africa Conference and Exhibition, which will be held at the Cape Town International Convention Center on the 19th and 20th of March, 2019 in South Africa.
The Conference, delivered by DHL, is hosted by South African conferencing company, Kinetic, and is one of Africa’s biggest opportunities to bring stakeholders in the e-commerce sector together. Later in the year, Kinetic will also bring the conference to Kenya, with the eCommerce East Africa Edition, also delivered by DHL, set to take place in Nairobi on the 12th and 13th of June, 2019.
This year’s event offers participants an opportunity to learn from world-class thought leaders, both from Africa and the rest of the globe, on the innovative strategies that will unlock e-commerce opportunities over the years to come. Delegates from some of the continent’s biggest tech, retail, banking and legal firms will be in attendance to share their experience and engage with attendees to exchange knowledge.
According to an analysis known as the McKinsey Global Institutes report, titled ‘Lions Go Digital’, e-commerce and financial technology (fintech) represent two of Africa’s biggest growth opportunities, with the growth of the mobile technology market driving both of these sectors.
The report has found that more than half of urban African consumers already have Internet-capable devices and this number is increasing. It also found that online shopping in Africa could account for up to $75 billion in retail sales by 2025.
Speaking ahead of the conference, Steve Burd, Vice President of Sales for DHL Express in Sub-Saharan Africa, explained that the ongoing partnership between DHL and eCommerce Africa is a good fit.
“As the market leaders in express logistics in Africa, we have extensive first-hand experience of the positive impact that ecommerce has on the continent. The massive growth in cross-border and international ecommerce in Africa sees DHL working with thousands more customers across the continent each year, helping them to expand their brand across borders,” he said.
He added that the development of ecommerce in Africa continues to unlock major opportunities for growth. He stated that e-commerce allows entrepreneurs and SMEs to connect with a large customer base and scale up rapidly, which accelerates the need for support services.
Commenting on the same, Kinetic Managing Director, Terry Southam said that the collection of thought leaders and the topics under discussion this year are aimed at creating an immediate impact for African ecommerce companies.
“From marketing to fulfilment, the world’s best will be on stage sharing best practice and innovative hacks to drive online growth. It is quite remarkable to have all of these industry leaders on the same stage – not only willing to share but actively working to grow the industry and ensure African customers receive a world-class online shopping experience,” he concluded.