Vivo Energy Retains Spot as East Africa’s Top Oil Retailer

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Vivo Energy, the official retailer for Shell fuel products, has emerged as the top oil marketer in East Africa for the second year in a row, Business Daily Africa has reported.

Data from the Petroleum Institute of East Africa (PIEA) show that Vivo cemented the lead after its market share grew to 18.7 percent, up from 17.6 percent from the year before.

Total Kenya’s share also grew by 0.8 percent to 16.7 percent to emerge second largest petroleum dealer, relegating KenolKobil to the third position whose share dropped by 1.8 percent to 14.7 percent.

KenolKobil has in recent years pulled out of market segments, such as Tanzania and the Democratic Republic of Congo, which it described as less profitable as part of its turnaround plan, thus deliberately ceding market share to rivals.

KenolKobil is expanding in Uganda and Rwanda stake under its new owners, French downstream fuel industry group Rubis Energie, which took over its operations in March.

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