BLACK FRIDAY FESTIVAL‎: “How over 14 million people‎ took part” – Jumia

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The annual sales event, Black Friday, which is in its 5th edition, introduced in Nigeria in 2013 by Jumia Nigeria‎ has recorded over 14 million customers in the 2017 fiesta which commenced on November 13th has become the busiest and largest shopping day of the year on both online and offline stores.

“This year’s explosive Black Friday numbers demonstrates the increasing capacity and flexibility of the online retail space in Nigeria,” said Juliet Anammah, CEO of Jumia Nigeria in a statement.

“We deliver to all 36 states across Nigeria, and are able to reach neighbourhoods and shoppers who traditionally have not had access to a wide variety of products and deals. This year we also see the increasing interest in groceries and other FMCG products which reflects the increasing relevance of Black Friday to the average Nigerian.” Said Anammah.

The e-commerce website recorded more than 1.9 million visits on Black Friday Big Bang and 14.4 million visits since the start of the sales event, according to the figures released by the company.  Mobile phones were the most popular items shoppers looked out for with more than 86,000 units of smartphones sold in the past two weeks. The top-selling feature phone was the Tecno T401.

This year’s Jumia Black Friday Festival featured partnerships with Intel, Pampers, Infinix, Philips, Fero, HP, MTN and Air France-KLM. For the first time, the shopping event featured a lottery giveaway with the grand prize of a brand new car courtesy of Coscharis Nigeria Limited.

Another big first this year was the sales of premium cars at up to 60 per cent off, like the Range Rover Evoque Coupe and the Jaguar XE.FCMB is also sponsoring an extra 10 per cent off on all orders above N5,000 that are paid for using an FCMB account on Jumia Pay.

Filmhouse Cinemas also added excitement to the 2017 event by giving away a free cinema ticket to every Black Friday shopper who has a valid Jumia order number or invoice. In addition to this the first 1,000 customers to place Jumia Express orders everyday receive a complimentary treat courtesy of McVities biscuits.


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