US-based Burger King, the second largest fast food hamburger chain in the world, has officially opened its newest outlet in Nairobi, Kenya as the franchise digs deeper into the East African nation.
The fast food chain opened its first restaurant with a drive-thru service at Nairobi’s Lavington Shell Station. The new outlet is part of the Franchise’s continued expansion agenda that has seen the brand open four other outlets in the past three years.
Speaking at the launch event, Burger King Operations Manager Cornelius Muhati said that the company has prioritised its expansion agenda as part of its strategic effort to strengthen its presence in the market and also provide more opportunities for Kenyans to enjoy and experience its world-class superior products and service.
He noted that the move also reinforces the economic investment of Burger King to the Kenyan and regional market.
“We are excited by this opportunity to open our newest branch in Lavington stationed at the impressive Shell Convenience Retail Centre. This new branch is part of our ongoing expansion agenda and commitment to serve Kenyans with our world’s renowned menu of flame-grilled offerings,” said Mr Muhati.
“This new branch, our first drive-through outlet in the country will service our loyal customers from the Lavington area and the larger Westlands environs with the intention of ensuring that more Kenyans get the opportunity to enjoy our truly quality and tasty products and the world’s unforgettable Burger King Experience,” he added.
Speaking also at the launch event, Vivo Energy Kenya Retail Manager, Lena Munuve congratulated Burger King on the launch of their 5th store which is a first with a drive thru’ facility.
“As a company we value this partnership which will not only benefit our organization but our partners, also get an opportunity to reach more customers and create more jobs with every new outlet that they open. It’s a win-win situation for both of us,” she continued.
Oil marketer Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in the country, opened the Lavington convenience retail centre late last year, citing it as its single-largest investment among its service stations on the continent.
Burger King is independently owned and operated through a franchise agreement with SIA QSR Kenya LTD, a subsidiary of Servair, the leading airline catering and logistics provider in France and Africa also member of Gate group.
A global market analysis report released last year by Restaurants Brands International Saw Burger King International post an impressive sales growth of 3.8% resulting in system-wide 11% growth across the global market. The company attributed the growth in sales partly to their aggressive global expansion agenda that has seen them venture into several new markets including Asia, Europe and Latin America.