Kenya-based regional retailer, Tusker Mattresses, popularly known as Tuskys, has moved to enhance its service offering in the premium market category with the launch of a dedicated consumer electronics’ departmental store this weekend.
According to Tusker Mattresses Group CEO, Dan Githua, the firm, will be investing more than Kshs 200 million (about $2 million) in the development of ‘shop in shop’ electronics stores at Tuskys Hypermarket outlets in Nairobi, Mombasa and Kisumu.
Githua said the new multi-brand departmental stores will stock a variety of premium consumer electronic products while providing a state of the art experiential platform. He added that the experiential platform created for the Tuskys Multi-Brand Electronics Departmental store allows customers to reimagine their household electronics shopping experience.
While describing the new stores as the future of electronics sales at the launch of the first Tuskys Multi-Brand Electronics Departmental store at Tuskys T-Mall outlet in Nairobi, Kenya, Githua said that the stores will provide a purpose designed platform for customers to interact with products from leading manufacturers. Such manufacturers include: Samsung Consumer Electronics, Sony Electronics, Beko Electronics, Moulinex, ELBA, LG and Ramtons, among others.
“As part of the Tuskys Business Development strategy, we are responding to a consumer demand for immersive electronics stores that allow them to experience the products at their optimum performance,” Githua commented.
“At the Tuskys Multi-Brand departmental stores, consumers will be interacting and experiencing the products ranging from OLED display TVs, Hi-fi’s, Cookers, Refrigerators among others allowing them to make informed purchase decisions. This is the future of consumer electronic sales,” he said.