THISDAY reports that KWA, a South African wine, liqueur, and spirits manufacturer, announced it was competing in the Nigerian market with the introduction of Wild Africa Cream Liqueur. The company, which launched its product in Lagos, revealed its investment in Nigeria was to satisfy customers and celebrate the country.
At the product launch, Barry Badenhorst, KWA South Africa’s Brand Manager, said the product, which has its presence in other countries, will expand to other African countries. He noted that “Wild Africa has been around for years and its available basically in every continent and because Africa is in our name, it’s time to move our African countries better. So we decided to bring it to Nigeria and from here we hope it becomes a household name that most people know because we believe, as they taste the brand, there will be no going back”.
Badenhorst added that the company has partnered with the Ekulo Group, Nigeria’s leading household products manufacturing and commodity distribution conglomerate, to ensure fast and effective distribution. This will enable the brand have significant visibility around the country.
KWA West Africa’s Regional Manager, John Terfa Mka, also stated that the brand’s unique proposition is to offer quality products at an affordable price. A strategy which will give it an edge over those in the same category.
Mka said “unique selling is the quality thing we are bringing, while also coming at a price point to understand that great value can be purchased in very affordable prices. Some products in that category have priced themselves so high but we give quality even better than what is in the market”.
Reports reveal that the Nigerian wine market is expected to witness a strong growth rate in the medium to long term future. This will be driven by a surge in market conditions and technological advancements.