Regional Retailer, Tuskys Enters E-Commerce Space with Launch of New Online Retail Portal

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Tusker Mattresses, a regional retailer with operations in East Africa, has officially launched a dedicated online store in a bid to grow its revenues as it branches into the e-commerce segment.

As part of its business development plans, Tusker Mattresses, which operates Tuskys Supermarkets and Mavazi Lifestyle clothing stores in Kenya and Uganda, has added an online store to be available on its tuskys.com web portal.

Tusker Mattresses Group CEO, Dan Githua said the new online store was developed at a cost of more than Ksh30 million (about $300,000). He stated that the store is part of the firm’s commitment to enhance its business performance and customer experience through an E-commerce platform

The new Tuskys Online store will feature a total of 11 easy to navigate departments ranging from furniture, electronics, crockery, Mavazi, Mobile Accessories and home appliances among others.

Loaded with a first of a kind in Kenya split payment feature, the Tuskys Online store, will provide prompt supplier payments thanks to an innovative feature from Direct Pay Online (DPO). The split payment feature allows for real time supplier accounts crediting suppliers when the customer checks out.

Alongside the existing army of more than 1,200 suppliers to Tuskys physical stores, the online portal will be undertaking a recruitment rally for more than 1000online suppliers; specifically targeting enterprising youth currently engaging in online sales ventures on social media platform

“The launch of a Tuskys Online store is part of our customer promise to continuously enhance their experience through a range of convenient retail platforms,” Githua said.

“This platform, also allows us to expand mutual value for our suppliers who will now enjoy wider market reach,” he added.

Unlike many other ecommerce platforms, tuskys.com is the first platform globally that features an automated layby buying option for customers wishing to purchase items on easy instalments.

Dubbed the ‘Tuskys Lipia Pole Pole’ Layby solution, the innovative payment option was introduced at Tuskys physical stores in September 2017 and is powered by Flexpay, a local FinTech start-up focusing on retail solutions.

Since its inception, Tuskys has enjoyed overwhelming success managing to post a more than Ksh 500 million (about $5 million) turnover from the Lipia Pole Pole service.

“By launching the E-commerce platform, Tuskys is looking forward to scale the layby business for online shoppers. Lipia Pole Pole allows Tuskys shoppers to reserve high value products and then pay conveniently in small instalments for up to 2 months using mobile money options,” Githua concluded.

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