South African Airways announced that it would extend its partnership with the organisers of NewBrandsXPO, the premier launchpad for new and emerging product and services in Nigeria.
The company also announced that it would be offering “Exhibition Support’ to three emerging travel-related brands to showcase their business at this year’s event to be held in Lagos, from July 19-20, 2019.
NewBrandsXPO is a one-stop shop for established brands as well as emerging businesses seeking to launch new products and services into the market, and get instant consumer feedback.
Exhibitors cut across different sectors of the economy, including travel, financial services, IT and Telecom, consumer electronics and kitchenware, FMCG, health and wellness, personal care, apparel and fashion accessories, food and drinks, and several others.
The organisers, Heventin, a corporate event and brands activation company, and Uburu, an integrated marketing communications consultancy, said this year’s event would also include free workshops on subjects ranging from branding to financing options.
In the maiden edition of NewBrandsXPO held last June, South African Airways had offered support to five local companies namely GreaterView Travels, Apeiron Global, Saffron Travels, Crew Training Institute (CTI) and Vecta Travels, as part of activities to mark twenty years of successful operations in Nigeria.
Ohis Ehimiaghe, the Regional Manager, West, North and Central Africa, South African Airways, who commented on the extended partnership said “given how the South African Airways NewBrandsXPO Exhibition Support has greatly impacted the businesses of last year’s beneficiaries, it was an easy decision for us to carry on our partnership for the 2019 event, so that more emerging travel businesses can benefit from the opportunities that the platform provides”.