Safaricom Delivers Improved Value Through Partnerships

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The world’s leading entertainment service for emerging markets, iflix has announced a partnership with Safaricom to give the firms’ customers up to 60 days of unlimited access to iflix’s service with thousands of the world’s best TV shows, movies and more on every device they own.

“iflix has done an exceptional job in spearheading the entertainment revolution in emerging markets globally. What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Safaricom stands for. We believe this partnership will go a long way in meeting the entertainment needs of our customers,” said Safaricom Director for Consumer Business, Sylvia Mulinge.

iflix co-founder and Group CEO, Mark Britt said: “Today is an important milestone for iflix. We are thrilled to make our world-class service available in Kenya and partner with Safaricom, one of the country’s leading communications services provider for our launch. iflix is passionate about local consumers in Kenya. We are committed to offering them the largest selection of entertainment programming, entirely on their terms through a personalised and localised service, to stream or download on any device of their choice.”

Currently available in 25 markets across Asia, MENA, and sub-Saharan Africa, iflix offers consumers a vast library of top Hollywood, regional, and local TV shows and movies including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

iflix Head of East Africa, Paul Coogan also expressed delight at bringing iflix’s world-class service” to Kenya.

“With the largest selection of the best TV shows and movies from all over the world, iflix is primed to revolutionise the way we as Kenyans consume entertainment. We have a deep understanding of Kenyan consumers and look forward to partnering with Safaricom to deliver on this. Our service in Kenya is for a Kenyan audience! From content selection to marketing, the customer is at the core of everything we do.”

Safaricom has intensified partnerships in recent times, as it seeks to continuously deliver more value to its subscribers and stay atop the Kenyan telecoms market. Last week, the telco announced a partnership with Docomo Digital, a global expertise in conversion marketing and payment solutions to give customers the option to pay for content on the Google Play Store using M-Pesa.

Customers of the mobile money service owned by Safaricom can use it to pay for goods and services from the app store.

The service is available to more than 27 million M-Pesa customers in Kenya with an Android smartphone or tablet.


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