The TECNO Spark 3, a smartphone model by TECNO, a global premier mobile phone brand, has been awarded as the smartphone brand of the year at the 2019 edition of the Africa Information Technology & Telecoms Awards (AITTA).
AITTA recognises customer service, innovation, and excellence in Africa Telecom and Information Technology industry. The reputable awards ceremony, which is now in its third year, has been celebrated as one of the most prestigious and biggest platforms recognising excellence and innovation in the African telecoms and technology industry.
The TECNO Spark 3 was feted for its cutting-edge features as well as its outing market outing positive reception of the TECNO brand loyals and customers. This is the only smartphone recognized by AITTA this year.
Starting their business from the Africa market in 2006, TECNO has been the continent’s leading smartphone brand and was the first dual-SIM handset supplier to the African continent, which boosted an astonishing 53% of all Smartphone sales in Africa in the year 2011.
TECNO smartphones have become incredibly popular throughout Africa due to the exceptional value-for-money they offer.
TECNO Mobile’s parent company, Transsion’s brand portfolio comprises leading mobile phone brands in emerging markets. In 2018, Transsion sold 124 million mobile phones globally.
Figures for 2018 show that Transsion ranks 4th in global mobile phone brands and holds the largest market share in Africa. Their global sales network covers more than 70 countries in emerging markets including Nigeria, Tanzania, Kenya, Ethiopia, Egypt, India, Pakistan, Indonesia, Vietnam and Banglades, among others.