Telkom Makes a Play for Larger Share of Kenya’s Lucrative Data Market with New Bundle

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Kenya-based communications company, Telkom is angling for a larger part of the country’s telecommunications market.

The firm has reviewed its flagship ‘Combo’ bundle dubbed ‘Mzito’, giving its subscribers data, minutes and free night data.

The move has been advised by a marked growth in Kenyans’ mobile data consumption, largely by millennials, a generation of young consumers who are major drivers of the industry.

The revised Data and Voice plan, known as a Combo Pack, comes shortly after Telkom announced its Ksh1 billion (about$10 million) investment into the expansion and optimisation of its 4G and 3G networks. The network roll-out will see to the improvement of mobile connectivity, boosting the quality of service to customers.

Announcing the reviewed bundle, Telkom’s MD for the Mobile Division, Amer Atwi said that the new combo bundle is built with the data and experience needs of the firm’s customers in mind.

“While they continue to demand for affordability, they are also keen on holistic and comprehensive offerings that address their dynamic needs: browsing, downloading, streaming and updating their Apps, actions that are now integral in everyday life,” Atwi added.

Subscribers will be allowed to buy another bundle before the existing bundle expires, which will see a cumulative increase to their data and minutes. This is in addition to the free data which still remains available for night use.

Subscribers can sign up for the bundle by dialing *544#.

Upon exhaustion of one’s bundle, the customer will revert to being charged at a prevailing Pay As You Go (PAYG) rate of Ksh3.30 ($0.03) per minute for voice and Ksh4.30 ($0.04) per MB for data.

The move comes at a time when Telkom has been competing with Kenya’s earlier established telecommunications firms, including Airtel and Safaricom.

Established as a telecommunications operator in April 1999, Telkom is 60% owned by financial services group, Helios Investment Partners, with the remaining stake held by Kenyans through the Government of Kenya.

Telkom plans to continue drawing from a diverse solutions suite that includes voice, data, mobile money as well as network services. Powered by its vast fibre optic infrastructure, the company is also a major provider of wholesale, carrier-to-carrier traffic within the country and the region.

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