South African Companies Hopeful of Landing Business Deals in Ghana at the Accra Trade Fair

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South African (SA) companies taking part in this years’ Trade Fair in Accra are hopeful of landing business deals in order to expand their footprints on the continent.

The fair, under the theme, “Industrialising Ghana, creating Jobs is opened from 28th February to 7th March 2018.

Managing Director of Dryers Africa, Catherine de Villiers, said her company’s participation in Ghana is to seek distributors and to expand their reach across the continent.

“We anticipate getting more clients and distributors through this platform since the market has been responding positively to our products said De Villiers of the trade fair that got underway in Accra on Thursday.

De Villiers is part of a group of 20 South African companies specializing in agro-processing, chemicals, clothing and textiles, forestry furniture, creative industries, built environment and capital equipment that exhibited their products and services at the fair.

The companies participated in the West African country’s fair as a result of the Department of Trade and Industry’s Export Marketing and Investment Scheme (EMIA). The scheme aims to develop export market for SA products and services and recruit new foreign direct investment into the country.

Mr. Steve Buthelezi of Honingcraft Moser said that the week was fruitful and expects good feedback from companies that manufacturers hydraulic cylinders.

Meanwhile, the DTI’s Representative in Ghana, Nompumelelo Hlela, said the companies had opportunities in promoting SA products and services.

She said the exhibition provided the companies an opportunity to interact with Ghanaian businesses as well as others that participated in the exhibition.

“Meetings were secured for most of our firms with Chambers of Commerce and industry associations in Ghana. These meetings took place parallel to the exhibition. The intention was to get our companies maximum exposure to the Ghanaian market and secure business deals with the private sector at large,” says Hlela.


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