Japan’s Nissan seeks to boost market share in Kenya

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Nissan Kenya will expand its dealership footprint by targeting major towns across Kenya, to boost its market share in the space dominated by players like Toyota Kenya and Isuzu East Africa.

Chairman of Nissan Kenya, Tim Jaques said “having a bigger presence in the market means you are exposed to more customers which will help us to grow our market share as well”. He said the dealer will be exploring Nairobi (Westlands and Karen), Kisumu and other major towns with sites to provide sale and after sale services.

The Director of Sales and operations at Nissan Group of Africa, Jim Dando said “Nissan Kenya is our official partner in country with full sales, spares and service dealerships in Nairobi, Mombasa and Nakuru with one under construction in Kisumu. We also have a further nine sub-contracted dealerships”.

The company revealed that it was planning to work with banks to offer financing for purchase of its vehicles. Dando said “we are exploring vehicle finance opportunities in Kenya, we are looking at how to finance buyers and how to make it affordable”.

The firm was showcasing its latest range of vehicles for the Kenyan market including the new models of the Navara, Patrol and the X-Trail. Nissan is one of the biggest brands in the local pick-up segment, competing against Toyota and Isuzu.


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