Vacation Kenya, has launched a digital system which it believes will revolutionize the country’s taxi industry.
The newly launched ‘Dingah Lift’ platform will target the East African nation’s low-end market. It comes just weeks after Mike Mbuvi Sonko, Governor for Keya’s capital of Nairobi, announced plans to regulate the commutation of passengers within the Central Business District in a bid to curb traffic jams in the city.
The proposed law will see many people opting for taxi services, a development that Dingah has been quick to exploit.
Dingah ‘s new taxi-hailing service allows passengers to negotiate with drivers, which was commonplace less than a decade ago, before other taxi industry players like Uber, Taxify, and Little joined the Kenyan market.
“The driver chooses how much he wishes to be paid per seat, meaning he can carry four passengers and make more compared to the usual minimum charge of Ksh200 ($2),” Dingah said in a statement issued this week.
The new system targets licensed taxis, but is equally open to the public, ensuring that anyone who has a vehicle can offer a ride to anyone who is going in the same direction as them. The system is regulated by security features, including a rating system where both the customers and the driver rate each other.
“The system is available in Kenya now and can be used all round the country even when it comes to long distance travel,” explained company CEO Steven Omolo.
“Airport transfer shuttles and anyone interested just needs to download and log into Dingah app available both on Playstore and Appstore and choose the lift option, then proceed to offer services,” he added.
Dingah is also rolling out a program to place mail boxes around the city to enable the public to deposit their letters and courier. The group confirmed that negotiations are currently ongoing as the company examines ways of forming partnership to have long distance packages delivered across the globe.